Bronner Bros., an internationally recognized black haircare brand, may soon become Bronner Sisters, a scion of the family-owned business recently revealed.
Bernard Bronner may have spoken in jest at a recent gathering of black bloggers, but the CEO and President of the company that has been in business for more than 70 years, acknowledged that the family demographics has changed, which may indeed prompt a change in the name of the business.
Bronner, answering an audience question about the future of the company, noted that the first generation of the business’s owners was two brothers, the second generation is six brothers, including Bronner, and the third generation coming up behind them is now mostly women.
Bronner quipped, “We may indeed have to change the name to Bronner Brothers and Sisters, or just Bronner Sisters,” as the latest generation becomes absorbed into the family business.
According its company website, Bronner Bros. is a privately held, family-owned company, founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother, Arthur E. Bronner, Sr. Today Bronner Bros. is headed by the second generation of six brothers.
The Bronner Bros. empire consists of Bronner Bros. Beauty Products, UPSCALE Magazine, Bronner Bros. International Beauty Shows, Word of Faith Family Worship Cathedral, and The Ark of Salvation. Bronner Bros. employs over 300 full- and part- time staff members, operates one manufacturing and shipping facility, and is headquartered in Atlanta, GA.
Also headlining the blogging event was Roland Martin, a seasoned journalist who is currently the host and managing editor of Roland Martin Unfiltered, the first daily online show in history focused on news and analysis of politics, entertainment, sports, and culture from an explicitly African American perspective.
During his remarks at the close of the event, Martin, among other things, urged black-owned media outlets to seriously consider consolidation for greater media impact and to strengthen their survival.
According to its event website, Blogger Week 2019 is a multicultural festival of bloggers, journalists and social media mavens hosted by Black Bloggers Connect. Blogger Week™ featured six days of festivities across the country including workshops, panels, and networking events and one day of the official Blogger Week UnConference held in Washington, DC at Trinity Washington University.
Blogger Week is part of the Centered Voices project, a not-for-profit initiative dedicated to centering black and brown voices in the digital space, with the goal of providing a space for bloggers of multicultural backgrounds to share information and grow together.